• NEW 'REDHEAD FRIENDLY' FORMULA: This formula and brush are optimized with new technology to glide through lashes without clumping, separating and coating them with a flake-free & sensitive-friendly formula
• MADE FOR SENSITIVE REDHEADS: Formulated with sensitive redheads in mind. Made without alcohol, gluten, GMOs, oil, parabens, phthalates, silicones, or talc
• SHADE – PERFECTLY PLUM: This new shade is designed to make you feel like true Redhead Royalty . The custom berry shade is rich, subtle and regal
• CRUELTY-FREE: This mascara line is 100% cruelty-free. How to be a Redhead is certified and acknowledged by Leaping Bunny as a cruelty-free brand. We do not test any of our products on animals

• Package Dimensions ‏ : ‎ 5.08 x 0.87 x 0.71 inches; 0.63 ounces
• UPC ‏ : ‎ 850065120102
• Manufacturer ‏ : ‎ How to be a Redhead
• Country of Origin ‏ : ‎ USA